Real-time, self-service insight into health of the sales-marketing pipeline.
Why are you sometimes the last to know? Bad news doesn’t like to trickle up. Market conditions can change quickly and competition can swoop with new products or marketing strategies. Companies need to evolve with new strategies and new product/service offerings to stay ahead.
Gravity Point enables you to have insight, on-demand, self-service. Reporting and dashboards that show key performance indicators are available to you. Being able to clearly see trends for products, services, territories can shed light on strategies that are working vs. those that aren’t or haven’t been given enough time to show definitive results. Trying a new tactic can be monitored quickly.
Receive consistent, high-quality leads and methodically be able to move them to close. Be able to tap marketing for nurture assistance.
Sales is always under the gun to bring in new customers and more revenue – today. The first rule of sales is to close the opportunities then balance your time prospecting and moving along the opportunities in the middle of your funnel. The challenge is doing the right things at the right time with the right prospects. The most precious commodity a salesperson has is their time. So how do you ensure you’re spending the right amount of time with the right prospect?
With the Gravity Point process, you will be made immediately aware of a new, hot lead. With real-time reporting and dashboards, it will be clear if you’re on track to make/exceed your quota or you need to do something to pick up the pace. You can also invoke marketing nurture assistance automatically as part of the process.
For sales managers/directors/VPs, territory and approval processes are created to systematically distribute leads. The self-service, real-time reporting will let you know which reps need assistance and start to see best practices to mentor them.
Make your efforts into a cohesive: lead capture, qualification and sales handoff process that is automated.
Marketing works feverishly to run inventive programs that will educate and inspire prospects and customers. Leads generated are sent to sales and they reject them. It’s exasperating. All that hard work and sales won’t even take the time to call these people. Marketing also updates the website with whiz-bang graphics, interesting thought leadership pieces and to what result? What about customer loyalty, upsell and cross-sell opportunities?
Gravity Point can help marketing to better measure results automatically – no data exports and correlations necessary. With Gravity Point’s proven process, leads will be systematically nurtured and handed off to sales. Real-time reporting will ensure that marketing knows which campaigns are most effective and readjust budget from campaigns that didn’t perform as well.
With or without marketing automation, Gravity Point can implement lead scoring and lead nurture; albeit in a more sophisticated way with marketing automation. If you’re investigating or have chosen marketing automation we can help you implement with a process that will cohesively tie together the marketing and sales efforts. Gravity Point can integrate service into your arsenal by integrating a customer portal. The portal can capture customer intelligence. In addition, loyalty campaigns can present upsell, cross-sell campaigns to the right people at the right time.
No new software! Make the most of the technology you’ve already invested in.
How can you control technology and data usage when new applications are being purchased by departments left & right?
Gravity Point believes in NO NEW TECHNOLOGY! Companies have enough technology and (in general) aren’t making the most of what they have. Gravity Point believes in putting a process that the solutions you’ve invested in can use as a methodology.
The Gravity Point process encompasses: lead capture, qualification, scoring, nurture, upsell and cross-sell. There are hand-off rules and loop-backs that can be invoked. Data standardization and proactive data cleansing so one of your most important assets: your customer and prospect data stays current and accurate. Most important, IT can be more strategic about technology plans and not have to have resources dedicated to fighting fires.
Read about how Gravity Point helped re-align iStreet Solutions online strategy.
We can implement a customized solution that is right for your organization or you can choose from a package below:
Protégé establishes the process foundation that enables lead capture, lead scoring and real-time reporting.
Premier adds lead nurture, rules for workflow approval, opportunity forecasting and role management to Protégé.
Elite adds beta product management and customer portal capabilities to Premier.