Your CRM has the ability to capture information on those who come to the site to sign up for a piece of collateral or a newsletter, but it has the capabilities to do much more that that. By integrating your web site with your CRM you can turn it into a marketing and sales engine; gathering more information on visitors and automating processes within the application.
Gravity Point offers services that generate opportunities for your organization by taking an approach that saves you time and money with almost immediate ROI.
Is your company spending thousands of dollars on ad words that bring visitors but not results? The best way to get the right visitor is with natural search. People using search are more likely to click on a site than a banner that most meets their search criteria because it is thought to be more relevant and trusted.
Visitor Exercise: Go to your favorite search engine and type “monkey gloves” (or click the key phrase), are the banners more accurate or the web site selling the product?
Gravity Point has years of experience in getting your sight content aligned to the keywords/phrases that people are searching for and bring you to the top of the search index.
Is anyone really clicking on that banner ad in the right had column right below that blinking message? Today analytics tools are used in multiple ways; site traffic, ads/ad words, conversions, pathing. These are some common uses but there are more uses for analytics then just those, get the most from the data your site is bringing in and convert those metrics to actionable items.
Gravity Point goes beyond the norm to find out how users are using a site; how often that company you are in business negotiations with is coming to your site, how effective the drivers or offers are on your site and when they should be refreshed, or if your competitors are the main visitors. This type of insight can help to make a more informed decision when the initiative is handed down.
* 3rd Party software license or agreement required in some cases
Read about how Gravity Point helped re-align iStreet Solutions online strategy.
We can implement a customized solution that is right for your organization or you can choose from a package below:
Protégé establishes the process foundation that enables lead capture, lead scoring and real-time reporting.
Premier adds lead nurture, rules for workflow approval, opportunity forecasting and role management to Protégé.
Elite adds beta product management and customer portal capabilities to Premier.
