Description: Gravity Point has deep experience working across the top web metrics software. If you are using Google Analytics, Omniture, Web Trends, CoreMetrics, or some other analytics tool, we can analyze and evaluate your implementation to see if you are getting your money's worth out of the tool.
What you get from us: A detailed action plan on how you can get more out of your analytics tool.
Description: Key Performance Indicators are clear measurements that help an organization understand whether the web experience is meeting key business and user goals. Gravity Point will help you identify major and minor KPIs across your experiences to ensure you are getting the best possible insights.
What you get from us: A list of KPIs and a definition of which measurements (or combination of measurements) will be used to monitor those KPIs.
Description: You can invest in the licenses, infrastructure and time implementing analytics packages on your site, but ultimately if the tags you have in place aren’t aligned to your KPIs (Key Performance Indicators) you will only get marginal benefit from your analytics tools. Haphazard or illplanned tagging is like putting leaded gas in a race car – junk in gets you junk out. A clear and concise site tagging strategy ensures that the site you have today and any pages or areas you add in the future will add up to tell you a cohesive story.
What you get from us: A scalable site taxonomy playbook that your developers or site operations teams can easily deploy across your site(s). The taxonomy will be systematic and controlled language that is designed to grow and evolve as your sites change in the future.
Description: Most developer or site operations teams are under resourced and under constant pressure to do more with less. Gravity Point will partner with your site operations or developer teams to train them how to implement the tagging taxonomy and to conduct QA on the implementation to ensure accuracy and success.
What you get from us: Training, consulting and quality testing time.
Description: You and your team will need to know what’s happening on your site on an-ongoing basis whether it be hourly, daily, or weekly. Gravity Point will create custom reports and dashboards that visualize performance against your KPIs and have them in your inbox on whatever basis makes sense for your business.
What you get from us: Custom reports on specific metrics and roll-up dashboards showing performance against KPIs.
Description: It’s hard to see the forest through the trees sometimes. Getting automated reports hourly, daily or weekly is great for monitoring day to day performance, but they will not tell you an aggregate story across a quarter. Nor will they tell you what happened quarter over quarter or year over year (for that quarter). Gravity Point will create an in-depth report that reflects that quarters activities and highlights
What you get from us: Detailed and actionable PowerPoint decks with trend information, clear insights and recommended actions based on trends observed in the data.
Description: A/B testing is all the rage, frankly it is for good reasons. Optimization has never been more available to businesses that through A/B testing. However, A/B testing will only be as effective as the strategy informing what you select to evaluate. Gravity Point has demonstrated success in pinpointing the key areas for evaluation and assisting clients in crafting design strategies that can produce clear results.
What you get from us: Custom recommendations for what to evaluate and improve on your site through A/B testing optimization; Test plans; Execution of tests and analysis of results.
Description: Like the quarterly review reports Gravity Point produces, the Annual site report looks across 4 consecutive quarters to trend your KPIs, pinpoint themes in the way your site is used and identify areas for improvement or optimization.
What you get from us: Detailed and actionable PowerPoint decks with trend information, clear insights and recommended actions based on trends observed in the data.
Read about how Gravity Point helped re-align iStreet Solutions online strategy.
We can implement a customized solution that is right for your organization or you can choose from a package below:
Protégé establishes the process foundation that enables lead capture, lead scoring and real-time reporting.
Premier adds lead nurture, rules for workflow approval, opportunity forecasting and role management to Protégé.
Elite adds beta product management and customer portal capabilities to Premier.
