“We needed to increase our lead generation capabilities and the quality of leads we were getting. There was also the desire to lower our spend on our current SEO. We selected Gravity Point for its business process solutions and that has enabled us to increase our leads while reducing our marketing spend. We definitely made the right choice: Gravity Point has put in place a truly unique CRM solution for us that have delivered a 60% percent increase in leads for our company.”
- Mark Richter, President & CEO - iStreet Solutions
iStreet Solutions is an SAP hosting partner and a provider of applications and managed services helping businesses and IT organizations master the challenges of planning, building, and running SAP applications. The SAS70 Type II compliant company and certified SAP hosting partner, iStreet delivers high-end SAP hosting capabilities equivalent to Fortune 500 outsourcers at cost-effective pricing.
iStreet Solutions had minimal interactions and leads coming off of their corporate website, very little traffic from search engines, and was in need of new business opportunities from lead generation and capturing mechanisms. The company had discontinued their Google Adwords spend and campaigns due to the expensive price per lead ratio. iStreet was also competing with larger organizations that were executing more costly advertising and spending more money to be listed higher up in the search engines. iStreet Solutions faced the following issues:
The fact that iStreet Solutions was SAS70 Type II certified and a Certified SAP Partner gave the company assets that could more readily be used to generate web traffic and leads. The goals for iStreet Solutions working with Gravity Point were to:
By implementing the project plan and solutions devised by Gravity Point, iStreet Solutions was able to see results very quickly.
Gravity Point put delivered the following business process to iStreet Solution to meet their required goals:
We can implement a customized solution that is right for your organization or you can choose from a package below:
Protégé establishes the process foundation that enables lead capture, lead scoring and real-time reporting.
Premier adds lead nurture, rules for workflow approval, opportunity forecasting and role management to Protégé.
Elite adds beta product management and customer portal capabilities to Premier.